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Using Social Media and Review Analytics to Guide Marketing Strategy
Note: This is a guest post written in collaboration with Martin Soler of WIHP. While online reviews understandably receive a lot of attention in the hotel industry from a reputation management...
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Diversity In Hotel Social Media Strategy: Examples in PR, Service, and...
Some hoteliers view social media as one part of their marketing program, but I view it as at least three very different activities involving three different departments. Each approach needs people with...
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The Rising Importance of Brands for Social Business Success
A few weeks ago I gave a presentation at the Travel Huddle conference in Dublin on the growing importance of branding in today’s complex, noisy communications environment. As time-starved consumers, we...
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How Hotels Can Use the Social Web To Build Guest Loyalty
The question of how to drive revenue growth has existed since the first hotels began experimenting with social technologies, and the need to measure impact has only increased with time. As we prepare...
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Social Media for CEOs (And Other Hotel Executives)
“I don’t have time for social media.” No. You as a CEO or senior executive don’t have time for the incorrect use of social media. You cannot use the wrong listening strategy and get lost in a stream...
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Reputation Management Becomes Revenue Management
One of the most revolutionary trends happening in hotel technology right now is the use of social media data and customer review analytics in optimizing distribution and maximizing revenue growth. For...
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5 Ways Hotels Plan to Use Social Media & Review Analytics to Grow in 2013
A key focus for ReviewPro over the past year was building an engagement program that helps our clients use insights from the social web in all areas of their business – from sales & marketing to...
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Share Your Examples With Us
On November 27th we will be holding our Webinar on the latest tips, tools and techniques for increasing reviews, likes, followings, engagement and reach on review sites and social networks, with...
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Reputation vs. revenue: Yikes! There’s a noisy nightclub in my hotel
Some travelers who check into hotels with thriving nightclubs or bars don’t always appreciate loud music – and they might even complain about it on TripAdvisor, Booking.com, Yelp or another consumer...
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7 Quick Tips to Get More Reviews At Your Hotel Or Restaurant
Before you ask for an online review, make sure you create an experience worth talking about. “Remarkable” literally means “worth remarking about.” Does your guest experience live up to that standard?...
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